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Learn what users really want.

You provide a website, a prototype, or an idea. Supertest designs a study, recruits participants, conducts in-depth interviews and delivers actionable insights, fast.

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LOVED BY FAST-MOVING, HIGH-AGENCY TEAMS AROUND THE WORLD

AI has made it 10X faster to build, but learning from real users still takes weeks.

Supertest allows you to learn as fast as you can build.

🎨Supertest your User Experience 💰Supertest your Pricing 🎯Supertest your Jobs to be Done ⚔️Supertest your Competitors

Supertest your Website Prototype Idea

📣Supertest your Ads 🧪Supertest your Hypotheses ✨Supertest your Brand 🧭Supertest your Positioning

How Supertest works

Idea to evidence, in a single day.

Morning

Describe what you want to learn

State your idea in words, or create a prototype in Claude Code, Codex or Lovable.

Before lunch

Launch your Supertest

Collaborate with Supertest from any surface (CLI or web) to create your discussion guide. Try the Supertest yourself, then launch it to real people. Bring your own users, or recruit from our panel.

Afternoon

Supertest interviews participants automatically

Our AI interviewer follows the discussion guide, but also probes like a seasoned researcher, asking nuanced follow-ups and capturing deep insights.

Evening

Evidence in hand

Receive your results, insights and action-items. Read them yourself, or feed them directly to your agents for implementation.

…then repeat. Every build-measure-learn loop runs as fast as Supertest.

FEATURES

Everything you need to do great research

📝

Powerful Discussion Guides

Generate research-ready discussion guides, based on best practices for user research. Refine with AI or edit directly.

🎯

High-Quality Participants

Describe your eligibility criteria and let Supertest recruit your participants. Alternatively, invite your own audience with just one click.

🎤

In-Depth Interviews

Supertest's AI moderator conducts natural, interactive interviews, following your discussion guide while probing deeper on key moments.

⚡

Instant Synthesis

Synthesise the entire Supertest in seconds, distilling hours of interviews into actionable insights. Download as a report, or feed it directly as context to your agents.

🎬

Full Interview Recordings

Full auditability, no hallucinations. Name any theme or topic, and Supertest also creates a highlights reel that you can replay and share.

💡

Suggested Next Steps

Ask Supertest for suggestions on new ideas or features (then run a Supertest to learn what real users think about them!)

"The speed with which we can prototype creates significant pressure to speed up the other steps, too. If it took 6 months to build, it might be okay to take 2 months to get user feedback. But if it takes a week to build a prototype, waiting 2 months for feedback seems intolerably slow."

Andrew Ng, father of modern Machine Learning

Why we built Supertest

We are a team of product, engineering, design, and AI leaders who love working in build-measure-learn cycles. We've all been founders before. Most importantly, we believe deeply in the power of user-research.

Collectively, we've built software that's now used by hundreds of millions of MAUs. And from that experience, we know how hard it is to understand what truly resonates with users.

We built Supertest in collaboration with some of the world's best PMs and User Researchers because we want teams to test bold ideas, so they can ship products that users truly love.

What our customers are saying

1,000+ Interviews completed
1 hour Fastest turnaround
4.9 Avg rating ★
“ Signal

We got clearer signal from one Supertest than we had from months of informal customer conversations. It changed what we built next.

AM Alex Morgan Founder, IGI
“ Clarity

We used to guess what users wanted. Now we know — before we build.

SL Sara Li Head of Product, Granola
“ Speed

Supertest compressed a two-week research sprint into a single afternoon. The synthesis was shareable straight out of the platform.

JP James Park VP Product, Flexa
“ Depth

The probing questions surface things our users wouldn't even say in a live interview. It's like a senior researcher in a box.

MC Mia Chen Product Lead, Wuffes
“ Scale

We ran six parallel studies in the time one used to take us. Supertest is the leverage we were missing.

TR Tom Reid Design Director, For The Creators

Building the wrong thing is costing you millions

Limited offer Are you a startup? Run your first Supertest for just £250 Get started
Pay as you Go

For one-off testing needs. Pay as you go, no commitment.

£750 /Supertest

What's included

  • Up to 5 participants per Supertest, recruited from our panel
    • Price includes participant incentives. Supertest administers incentives on your behalf.
  • Up to 20 participants per Supertest, recruited from your own audience
    • Price excludes participant incentives. You administer any incentives directly (optional).
  • Discussion guide creation
  • Synthesis & actionable insights
  • Highlight reels
  • Access to raw transcripts & recordings
Get started
Pay Monthly

For teams that want to test things regularly.

£1,500 /month

Choose your plan

What's included

  • Up to 5 participants per Supertest, recruited from our panel
    • Price includes participant incentives. Supertest administers incentives on your behalf.
    • Access to specialised B2B & B2C users (additional recruitment fee applies)
    • Add additional participants from our panel (additional recruitment fee applies)
  • Up to 50 participants per Supertest, recruited from your own audience
    • Price excludes participant incentives. You administer any incentives directly (optional).
  • Discussion guide creation
  • Synthesis & actionable insights
  • Highlight reels
  • Priority support
Get started
Enterprise

For larger product organisations and agencies with complex research needs.

Let's talk

What's included

  • Everything in Recurring, plus:
  • Run Supertests with up to 1,000+ participants
  • Early access to the latest Supertest features
  • Dedicated CX manager
  • Governance permissions & audit logs
  • Enhanced security & compliance
  • SSO / SAML
  • Specialised participant recruitment
  • Bulk pricing discounts
Contact us

Need a custom plan? Let's talk.

"Companies must continuously revalidate PMF - it's no longer one and done."

Elena Verna, Head of Growth at Lovable
Become a Participant

Get paid to test new products.

Companies want honest feedback from people like you. Take part in short, friendly AI interviews and get rewarded for your time.

  • Get paid to share your honest opinions
  • 100% remote, on your schedule
  • Your input helps shape the products you love
Sign up to participate

1000+ Supertests already completed to date

Got questions? We've got answers

We currently support websites, Lovable, Replit & Vercel prototypes, Figma files, slide decks, and static assets (such as images).

Yes. You can edit the discussion guide directly, or collaborate with our AI assistant. You can also try your own Supertest experience with the AI moderator, then further refine the discussion guide before sending it to any participants. Our agent applies UX best practices to ensure your research is carried out to the highest standards of the world's leading product and user research teams.

Our quickest Supertest with real users has been 7 hours; typical average completion times are around 5 days. During our closed alpha, the main steps are: a 30-minute kick-off call to understand your goals; we create and share an Interview Guide (which our AI Agent uses during interviews) and iterate based on your feedback; we then configure the AI interviewer, shared with you for iterative feedback. As soon as you approve it, we launch, conduct deep user research sessions and revert with synthesised findings, insights, recommended actions and the full recordings.

Yes - Hear feedback directly from your existing userbase with easy distribution simply by sharing a link on any of your key channels including email, website, WhatsApp, Messenger, SMS.

We work with a range of premium panel partners, plus our own pool of high-quality participants. We monitor how each person participates in other Supertests, assign them a quality score, and only retain participants who give thoughtful and insightful answers.

Absolutely! You can apply these filters directly when you create a new Supertest. You can also contact us directly to discuss in more detail.

This varies depending on the level of the company's maturity and the fidelity of the prototype in the test. For early-stage companies or early prototypes of new ideas, strong insights can emerge from as few as 5 interviews. For later-stage testing in more mature companies (e.g., comparing two subtly different designs to prepare for a large roll-out), we recommend using larger pools. Supertest has been used to run interviews ranging from small expert samples through to hundreds of participants.

For participants that you recruit through Supertest, we pay a cash incentive per interview. This is already included in the cost that you pay us. For participants from your own audience, we leave it to you to decide whether or not to provide an incentive.

Supertest's AI moderator is specifically designed to unearth deep insights. If a participant gives short or unhelpful answers, the AI moderator uses targeted probing questions to elicit more useful information. Each interview is also given a quality score, to flag and remove any participants whose answers are not helpful.

Yes! We've found that users are more honest and provide longer responses when speaking with an AI moderated interviewer, compared to when speaking with a human moderator.

Surveys tell you what users think; Supertest finds out why. The AI moderator listens to each response, asks follow-up questions, pushes back on vague answers and probes for specifics, just like a skilled human interviewer would. The result is qualitative depth at the speed and scale of a survey.

Supertest's interview experience is truly interactive, and is much more fun than completing a survey. Participants can complete a Supertest whenever is convenient for them, rather than juggling with scheduling. We've had users participate at 2AM, while on a walk, or even during the commute home.

Yes, we have some of the world's leading minds in AI working on Supertest to ensure you can trust the insights uncovered. Every insight is auditable, linking back to the source transcript/s for you to listen back to or read. The raw interviews are also available for you to review manually if you'd like to be 100% sure.

The typical completion time is about 4 days. This is linked more to specific and hard-to-reach audiences — it's due to recruitment and providing the right people sufficient time to complete the Supertest, as opposed to the ability to run a Supertest and synthesise the results. Our quickest Supertest end-to-end turnaround has been 7 hours.

We store all recordings, transcripts and insights securely on the Supertest platform. You can download and export everything easily.

No. Supertest is built for any team that values craft and velocity. If you're a UX researcher, Supertest will give you leverage to operate at a scale never before possible. If you are not a UX researcher, Supertest allows you to augment your team with the minds and skills of the world's best UX researchers.

Yes. Supertest is proud to have supported clients across a wide range of industries and sizes.

Recordings, transcripts and insights are stored safely directly on the Supertest platform. You will be able to download and share the insights directly with your team, whether that is the presentation, report or Podcast.

No. Your research data - including transcripts, participant responses and synthesised findings - is never used to train Supertest's models or any third-party AI models. Data is processed to generate your results and nothing else.

You can purchase additional Supertests at a fixed fee, or you can upgrade your plan to the next tier at any time.